Our company was founded by Mike Schaffner as Mike's Frontier service in Globeville, Colorado, in September of 1949. In 1953 a new station was built in Arvada, Colorado. Mike stayed there
until October of 1955 when he moved to a brand new super station in
Westminster, Colorado. This location is still open today.

By 1966 we had grown to a thirty-eight station jobbership, selling thousands of tires. We had established a distributorship for one of Uniroyal's house brands "Peerless", and moved away from Dayton where we had been buying tires. We then set up a tire division called "Direct Sales Tire Co." and used it to supply tires, batteries and accessories to our stations as well as to commercial accounts. We opened our warehouse in Arvada to the public for a couple of
days a week and were surprised how many walk in customers we had.
No mounting, no service, just cash and carry.


On April 17, 1967, we opened our first tire store in Boulder, Colorado, and some fifty stores have opened since then. On June 3, 1982, Mr. Schaffner sold the company and retired. In 1984 we bought the Peerless name and trademark from Uniroyal and on April 16, 1986,
changed our name to "Peerless Tyre Co."

In August of 2009 we opened our 59th store in Albuquerque New Mexico.