Our company was founded by Mike Schaffner as Mike's Frontier service in Globeville, Colorado, in
September of 1949. In 1953 a new station was built in Arvada, Colorado.
Mike stayed there until October of 1955 when he moved to a brand new super station in Westminster,
Colorado. This location is still open today.

By 1966 we had grown to a thirty-eight station jobbership, selling thousands of tires.
We had established a distributorship for one of Uniroyal's house brands "Peerless",
and moved away from Dayton where we had been buying tires.
We then set up a tire division called "Direct Sales Tire Co." and used it to supply tires, batteries and
accessories to our stations as well as to commercial accounts. We opened our
warehouse in Arvada to the public for a couple of days a week and were surprised how
many walk in customers we had. No mounting, no service, just cash and carry.


On April 17, 1967, we opened our first tire store in Boulder, Colorado,
and some fifty stores have opened since then. On June 3, 1982, Mr. Schaffner sold
the company and retired. In 1984 we bought the Peerless name and trademark from Uniroyal
and on April 16, 1986, changed our name to "Peerless Tyre Co."


In June of 2007 we opened a new tire store in Wheatridge, Colorado.
(Our 58th location).